Have you ever wondered how you, an aspiring account manager, can help an Amazon seller win over millions of products in just one marketplace? You're not alone. Many people think it's impossible, especially if they're competing against big brands.
But think of it like this: top brands also started from the bottom, so there were steps they took along the way. Your role as an account manager is to identify these phases and lead your client through them. So allow us to spill one of the secrets to an Amazon seller's success: product listing optimization.
You've probably heard about having a well-optimized Amazon product listing, but what does that actually mean? This Amazon seller certification course blog will discuss the six primary qualities of a good listing. Keep the following tips in mind as you help your client create their listings and watch the sales take off!
Amazon selling isn't as simple as it may appear. You don't just put out product listings and wait for buyers to discover them. In fact, unless you optimize it, they may never find out or engage further with the Amazon business.
So let this course help you familiarize yourself with what makes a good listing and help your client increase brand awareness and, ultimately, their clientele and sales!
Let's start with the core of Amazon SEO: keywords! These help your client's listing appear on search results pages, whether it's Amazon's or Google's search engine. Listing optimization involves strategically inserting keywords buyers would use to search for goods like the products they sell on the listing.
And how do you find such relevant keywords? There are many ways to conduct product keyword research. Examples are using keyword research tools, manually looking for keywords in the search engine results page (SERP), competitor analysis, and many more.
The product title and description are the first things potential buyers notice in your client's listing. Therefore, a well-optimized listing is catchy yet informative, relevant, and true to the product. Amazon has several guidelines to ensure compliance with their policy and help sellers make the most of optimization techniques.
For example, the ideal length of the title is 200 characters and should include the brand name, model number, size, and defining features. Meanwhile, the description can be up to 2,000 characters, describing the item's unique selling points, technical specs, and other key information buyers will most likely search for.
A good listing leverages the Key Product Features section to highlight what makes a product superior to its competitors. The Amazon marketplace allows 1,000 characters to enumerate your client's product features in bullets. This format makes the listing more readable, which is perfect because buyers are more likely to skim through a listing.
A profitable product listing helps customers visualize the benefits they'll get from the product. It's not just about pointing out something unique; if there is, how does it help the customer? What situations or lifestyles will suit this item best? How does it solve the customer's problems? This section gives your Seller Central client a chance to answer all those questions.
A well-optimized Amazon listing has relevant product category tags. It is one of the most important ranking factors on the ecommerce platform. Moreover, you are doing both sellers and buyers a favor because product search will be easier and more accurate with the right category tags.
These categories range from Amazon Kindle to Consumer Electronics and Beauty. Another reason why categories are so important is that some of them have different guidelines. These policies will affect the listing template, character limit, and selling approval. So when in doubt, always check the category guidelines first before publishing the listing.
The next thing your client's potential buyers look for in an Amazon listing is the product image. It helps them visually evaluate or compare the item to other similar goods before purchasing. Therefore, an optimized listing should have high-quality, appealing, and informative images or videos.
Amazon requires product pictures to show various angles, emphasize key features, and show the item in use. Ideally, a product listing can have up to six images and one video clip. The images must also have a white or simple background, use 1000 x 1,000 500 x 500 pixels, match the details in the description, and follow technical file requirements.
Finally, a well-optimized Amazon FBA product listing has many genuinely positive reviews. That said, it doesn't mean being completely free of negative feedback; unsatisfied customers will always be out there. Rather, the timeliness and professionalism of the seller's response determine a listing's ranking.
Many buyers rely on reviews before making a purchase decision, so your client must learn how to manage them properly. It's vital to establish credibility and trust, which ultimately leads to a rise in sales. Teach them to encourage buyers to leave listing reviews, provide timely responses, and consider applying Amazon's product rating best practices.
Skipping the small hurdles is not always a good idea when helping an Amazon FBA business expand in a large market. As an account manager, you mustn't forget that things take time and meticulous work before seeing profitable results. Thus, you don't need to rush yourself and your client to take on big steps. First, help them optimize their product listings.
A well-optimized Amazon listing is key to success on the platform. Without it, your client's products will be buried deep in search results and miss out on valuable traffic and sales opportunities. But now you have an idea of what a good listing looks like! You can now help your clients get the ranking and sales they deserve.
We hope this post provides you with helpful information about listing optimization! If you're ready to take your learning experience to the next level, we encourage you to take an Amazon seller certification course. Join Digital Academy and become the next successful Amazon seller account manager!
We can teach you how to create listings optimized for conversions, from using keywords strategically and writing engaging descriptions to choosing the right categories. And that's just one part of it all!
We also teach you the following subjects.
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