Are you about to embark on your first Amazon selling course? We’re here to help you! All budding and seasoned Amazon account managers should know how to best prepare for their first Amazon seller training so that its intricacies won’t disappoint them. 

Keep reading these tips about what to do before class and relish the learning opportunity.

Before You Join, Here’s What You Must Do!

At last! You finally took the plunge and enrolled in an Amazon online selling course. It indicates accomplishing the first step of becoming an Amazon specialist. But before you can start reaping the benefits of the course, a few preparations might help you fortify yourself and thrive better once Amazon online training starts.

Assess Your Goals

Before you dive in, ask yourself first: What do you hope to achieve while researching various Amazon selling courses?

  • If you want to start independently, evaluate these areas and see if the program ticks all the boxes below.
  • Does the Amazon course cover the basics of product research and sourcing?
  • Does the Amazon course offer guidance on applying for seller status?
  • Does the Amazon course focus on building a brand and marketing products effectively?
  • If you’re hoping to learn more about the selling process on Amazon, you may want to look for a course that covers its nuts and bolts.
  • Does the Amazon seller course provide an overview of Amazon account management?
  • Does the Amazon seller course teach you how to create and optimize listings?
  • Does the Amazon seller course give you an overview of Amazon's fees and policies?

No matter your goals, the right Amazon selling program will cover all these topics.

Study in Advance

Even though having a thorough understanding of Amazon selling is not required before taking an online course, doing some preparatory research will help the learning process go smoothly. 

We advise you to start by becoming familiar with Amazon FBA. For your information, the FBA business is a fulfillment program that lets sellers keep their merchandise in Amazon's fulfillment centers while Amazon takes care of the shipment.

If you’re thinking about becoming an account manager, it’s a requirement to understand how the Amazon FBA business works and what benefits it offers to sellers. This way, you can move on to more specific topics, such as Amazon seller fees, product listing requirements, and shipping options.

Familiarize Yourself with Amazon Terminologies

When you enroll in your first Amazon seller training, you'll be bombarded with various terms. As a result, it will be hard for you to absorb lessons during training, especially if you’re a beginner. Among the jargon to understand are the following:

  • Private Label: A private label product is created by a different company and distributed under the seller's brand.
  • Amazon Marketing Services: Amazon provides a platform for sponsored advertising called AMS. Sellers can use this service to build item listings and advertisements that show up on Amazon sites and Amazon mobile apps.
  • Amazon Keywords: Most customers use keywords, words, or phrases to search for Amazon products. Using the right strategy, customers can easily find the Amazon seller's product if relevant keywords exist.
  • Amazon SEO: Search engine optimization (SEO) for Amazon is the act of upgrading a product listing so that it ranks high in Amazon's search results.
  • Amazon PPC: The "pay-per-click" Amazon advertising is where an Amazon business pays a fee for each click on the ad to engage buyers to visit your Amazon listing.
  • Merchant Fulfilled (MF): This term refers to sellers who fulfill orders alone rather than using Amazon Fulfillment. Merchant sellers generally have more control over their inventory and shipping process, but they also have to handle customer service and returns themselves.
  • Amazon Brand Registry: It is an Amazon service designed to administer and secure intellectual property on Amazon. Under the program, brands can submit their trademarks for inclusion in the Amazon Brand Registry database. Once a trademark is accepted into the registry, it will receive enhanced search visibility and protection from counterfeiters and other bad actors.
  • Amazon Seller Central: This is what Amazon sellers use to manage their businesses. It includes Amazon product listings, order management, and viewing analytics.
  • Amazon Marketplace Web Service (MWS): This web service set allows developers to access Amazon's data and functionality. Third-party sellers primarily use it to automate their listing and order management.

Being aware of this vocabulary will help you hit the ground running before entering the Amazon business course.

Set Up an Amazon Business Account

“Practice every time you get a chance.” This age-old advice still rings true today. It implies that if you insist on getting better at something, practice consistently.

It’s the same with setting up a temporary Amazon business account. This trick will allow you to explore the Amazon marketplace and get a feel of how it works. The more you explore, the more familiar you will become with the task at hand, and the more likely you are to achieve success.

All you need to do is provide basic information about yourself, including your name and address, as well as your bank account or credit card details to receive payments. Once your account is set up, you’ll be able to browse through the different product categories and select the items you want to sell. 

It’s a good idea to start with a small selection of items to gain a sense of its operation and build up your feedback rating.

Evaluate Your Ecommerce Skills

If you're thinking of handling an Amazon business, taking a step back and evaluating your skills are necessary in some ways. 

First, look at the strategic abilities you need to succeed in eCommerce. 

  • Are you adept at seeing market trends and making the most of them?
  • Do you have a good sense of when to seize an opportunity?
  • Can you create and carry out a marketing plan?
  • Are you able to perform successful product research?
  • Are you knowledgeable about promoting through Facebook ads?

Maybe consider looking at the technical abilities you have.

  • Do you know about developing and designing websites?
  • Are you familiar with Amazon SEO and Amazon PPC? 
  • Can you use analytics tools to keep your performance in check?

Finally, let's examine if you have the following soft skills.

  • Are you excellent at customer service? 
  • Do you have superb communication skills? 
  • Can you handle difficult situations with calm and professionalism? 

Of course, it’s not about your strengths; you also need to learn new skills along the way. Nevertheless, focusing on them is crucial so that you'll get off to a great start with Amazon seller training.

Set Aside Some Time

When it comes to online training, setting aside dedicated time is key to success. Amazon online training can be a lot of work, so it is important to set aside some balanced time each day to focus on the class. Too much time can lead to burnout, while insufficient time can lead to frustration. 

Remember, even if you have to miss a day or two here and there, don't beat yourself up about it. Life happens! Just pick up where you left off and keep moving forward.

Get Organized 

Spend some time organizing your thoughts and materials before the Amazon course begins:

  1. Check if you have everything you need to participate in the course, including a laptop or tablet and a reliable internet connection.
  1. Search for a quiet place to work where you won't be interrupted.
  2. List down the questions you might have and gather any relevant paperwork.

You can maximize the course and prevent overload by following these instructions.

Take Advantage of Free Resources

One of the most valuable free resources is the Amazon Seller Central website. On this page, you may find a plethora of knowledge about Amazon selling, like how to:

  • Set up your account
  • List a profitable product
  • Fulfill product order

You can also take Amazon Product Advertising (API). Under this program, you’ll learn how to:

  • Access and manage Amazon advertising campaigns automatically
  • Retrieve product information
  • Generate Amazon product reports

Set Realistic Expectations

Many people think that they can become overnight millionaires on Amazon. The reality is this: success is not a magic bullet. You'll still need to put in the effort to build your business and drive sales for clients. If you're not willing to roll up your sleeves and get your hands dirty, then an Amazon selling training may not be right for you.

In Preparation for a Successful Client’s Business Growth

learning the fundamentals during amazon selling course

Always remember, the best way to be powerful in any venture is to be patient and take things one step at a time. You can succeed on Amazon selling with motivation, grit, and willingness to learn.

At Digital Academy, we can assure you that we can equate the preparation with fun and the best learning. Our environment is conducive to learning with the bonus of experienced and supportive instructors, so our students can feel confident in their abilities and comfortable asking questions.

Our training academy also wants aspiring and seasoned Amazon managers to focus on taking in all the information and materials presented. We believe this leads to a deeper understanding and better retention of the material—from the basics, such as setting up an Amazon account, to more advanced topics like digital marketing and product optimization. 

Give Digital Academy a shot! We are confident you will find our different Amazon seller training courses the best investment you have ever made in your Amazon selling career. So enroll now, and don’t miss out on our 50% grand launch sale!

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