New sellers can easily make mistakes on a complex system like Fulfillment by Amazon (FBA), but the consequences are difficult. For this reason, it's wise to learn from someone who knows a thing or two about the system before taking further action. That's where Amazon FBA coaching comes in.

Suppose you want to become an FBA expert and help newbie Amazon sellers avoid making costly mistakes. Right now, you don't have sufficient knowledge and experience, so you're thinking of getting an Amazon FBA course as your first step. Let's start with this blog about ten common FBA mistakes you can help an Amazon FBA seller avoid!

Avoid These 10 Mistakes With the Best Amazon FBA Coaching

Amazon FBA might be an easy and hassle-free program to many, especially since it's primarily designed to spare sellers the hassle of ecommerce shipping. However, it's a completely different world for those still learning the ropes. 

It’s normal to make mistakes in such a competitive platform, but you don't have to watch your future client suffer severe consequences. Instead, you can help them alleviate the severity of the outcome or avoid the matter altogether with proper Amazon FBA training. Here are ten common mistakes to watch out for!

what is an amazon fba coach - closeup of an Amazon packaging tape on a box

#1: Violating Amazon's Policies

You might wonder why someone would go to the trouble of signing up for Amazon FBA only to break the platform's rules and regulations. They do exist, unfortunately, but it's not always because they are the bad guys on the internet. In fact, some of them are completely unaware of violating because they are new to the marketplace.

Your FBA expert will ensure you understand the ins and outs of Amazon's terms and conditions, from basic terminologies to the specific requirements per product, listing, or inventory. That way, you can help your future seller clients avoid getting an account suspension. At the same time, you'll learn about creating appeals or account reinstatement in the event of suspension.

#2: Poor Inventory Management

New sellers often make the mistake of overlooking their shipments, thinking that Amazon is completely responsible for taking care of their inventory. Sounds like bad news to us, though! If the seller doesn't know what's currently happening in the shipment process, they will have many inventory issues.

Examples are inadequate restocks, bad product conditions, unnecessary fees, and other possible issues in the supply chain. Ultimately, this leads to missed opportunities in sales and revenue and a bad reputation. An FBA coach teaches you how to build a good inventory management and tracking system to help your clients monitor their shipments at all times.

#3: Picking the Wrong Freight Forwarder

New sellers often fail to distinguish between a freight forwarding company with FBA expertise and those without. They think any reputable company will suffice when, in reality, they're only bringing more problems to their plate. For one, these companies don't know Amazon's strict shipping regulations well enough, so they might violate the rules.

This is bad news for the seller because Amazon will reject their inventory, eliminate their goods, charge sky-high fees, or completely shut down any transactions with them. Your FBA mentor will teach you how to find and check freight forwarders who specialize in FBA. This way, you can assist your clients in finding one who will not cause financial or legal problems on the platform.

#4: Poor Cost Tracking and Calculation

The Amazon marketplace is notorious for its hidden fees. As a result, new FBA sellers overly invested in their venture may overlook shipping costs and earn money to cover these fees instead of profit. We're talking about storage, fulfillment, product category, and freight expenses. 

Sellers must keep track of and calculate such costs so they don't get surprised by additional fees and avoid unnecessary charges. Moreover, it will help them secure profitability. The best Amazon FBA course will teach you about these specific FBA fees to help sellers pay only for necessary charges.

#5: Choosing an Incorrect Shipping Method

Stockouts, shipment delays, and high fees—you can avoid these problems with a fitting shipping method. Unfortunately, some new sellers fail to learn more about these methods, which creates a massive difference in transit time and charges. So they end up picking an inappropriate method and suffering the consequences.

For example, express shipping is the fastest, but it's more expensive and doesn't suit heavy goods. Meanwhile, ocean shipments have more flexible shipping options and lower costs but longer transit times. As an aspiring FBA expert, you should ask your coach for advice on helping your client maintain good inventory performance and sell-through rate (STR).

#6: Not Getting Cargo Insurance

Incidents can happen at one point in the shipment process. The packages could get stuck for a long time, physically harmed, or even worse, involved in a theft. In the presence of such risks, a new seller must protect their packages with insurance. But for whatever reason, some cannot insure their goods before it's too late.

Cargo insurance will help sellers get quick reimbursement and compensation for damaged goods. Your FBA coach will advise you on two things: (1) what to tell a new Amazon seller about insurance coverage and (2) how to find an insurance agency with a dependable policy and an affordable rate.

#7: Not Following Your Shipping Plan

Why make a shipping plan when you're not going to follow it? Amazon FBA relies on the information in this plan to coordinate their warehouses and manage your inventory. Once a seller has submitted a shipping plan, and the platform approves it, they expect you to follow it. 

But when a seller fails to send or delete shipments from the plan, Amazon will send a warning. This adds unnecessary time for rerouting inventory. Worse, Amazon can revoke the seller's shipping rights or suspend the account. With an FBA course, you'll learn the best shipping plan creation and inventory management practices to help your client stay compliant.

#8: Wrong Product Details

Imagine going through long shipment procedures only to get interrupted by a minor product error—a wrong label, address, weight, classification, or FBA ineligibility. These issues can significantly harm a seller's account, sales, and Amazon selling rights. Unfortunately, new sellers have difficulty catching up with the policies and forget to check these details.

FBA training can help you advise a seller to avoid this time-consuming and costly mistake. You will learn how to check product eligibility for FBA, apply product labels correctly, secure product packaging, and double-check shipments before sending them to the warehouse.

#9: Refusing to Use Technology

The business industry is continuously evolving to meet buyers' and sellers' increasing demands. It's especially important in ecommerce platforms like Amazon, where most transactions are conducted online, and shipping options are extensive. So if a seller chooses to stick to manual processes, they will have a hard time tracking data and become prone to errors.

Can you imagine tracking loads of inventory data in one spreadsheet without filters and automation? Think of the wide range of information you'll deal with because buyers come from all over the world. Your FBA coach will most likely advise you to integrate inventory management software to access, customize, and organize stock data at a glance.

#10: Failure to Optimize Listing and Amazon PPC Strategies

Before an FBA seller can take advantage of their shipping benefits and opportunities, they must first have well-optimized product listings and ads. This will help spread the word and keep the orders coming. However, if the listings lack details, have misleading product photos, and do not use appropriate keywords, well-established competitors can easily outperform them.

That's where Amazon listing optimization and PPC techniques become useful. These strategies will boost the seller's product ranking and increase exposure to buyers. That's easier said than done, though. There are several steps to optimize a product listing and PPC campaign, which you'll learn in an FBA business training course.

Wrapping Up

Venturing into Amazon FBA for the first time makes you vulnerable to errors. That's understandable, but the consequences will be the same for everyone. Whether your client is a new seller or not, a single violation can result in anything from a minor warning to a total suspension. 

But things don't always have to turn out that way. Some mistakes might be inevitable initially, but you can always help prevent or at least soften the blow. The key is to learn the ropes of Amazon FBA from experts and use that knowledge and experience to help your clients become successful sellers.

best amazon fba coaching - Amazon logo on mobile on top of business papers

Your Next Step: Amazon Seller Account Management 

What is an Amazon FBA coach training? Does it cover everything I can do to help an Amazon seller succeed? To answer your questions, not really. It's because FBA is just one of Amazon's programs. Even so, learning from an Amazon FBA mentor is a huge advantage because many sellers use the FBA service! They will definitely appreciate your help. 

If you've heard of prominent names like Kevin King, Jonathan Fitzpatrick, or Jim Cockrum, they're good examples of successful Amazon sellers. Now, they're FBA experts who help people like you or your clients learn more about the system and strategies beyond the books. 

There are also popular resources about FBA success, such as Amazing Selling Machine, Marketplace Superhero, Blue Sky Amazon, Wholesale Formula, Online Selling Experiment, and Private Label Master. These are all good, but they're not for everyone.

If you want to learn more than just FBA, consider an account management career!

Digital Academy's AAM Course: An Overview

Do you want to assist a seller in maintaining good account health? Is communication your strong suit, or are you passionate about it and want to improve? Perhaps you are from a non-US country, such as the Philippines, and want to expand your virtual assistant skills. 

If you want to land a management position on Amazon, look no further than Digital Academy! We provide an Amazon account management course, and here's a preview of what you'll learn aside from FBA.

  • Skills of successful Amazon account managers
  • A definite guide to Amazon basics
  • New opportunities with an AAM certification
  • How to communicate and build trust with your clients
  • Account management how-to's and strategies
  • Product listing optimization and advertising tricks
  • Keyword and product research
  • Additional, must-have skills of an account manager
  • Off-Amazon marketing strategies

Enroll now and take advantage of our 50% grand launching sale!

Recommended

Follow our social media accounts to get exclusive updates and offers!