Do you want to learn how to help clients sell on Amazon and work as a VA? Perhaps you’re also thinking—there are plenty of courses advertised online, but are they really necessary? Can't you study on your own and go the DIY route?

In this blog post, we will discuss the things you will learn in Amazon Seller Training courses and why you should take them to get an edge in the field. Read on to learn more!

What's an Amazon Seller training program? 

The best Amazon seller training programs are designed to help people who want to sell products on Amazon and build a successful brand. These programs provide information on the basics of the Amazon Seller Central dashboard and other tools available to sellers. 

In addition, the programs often include tips on how to increase sales and avoid common mistakes. Overall, a good Amazon course can be an invaluable resource for anyone who wants to help build a successful business on Amazon. 

Amazon FBA Course vs. Amazon Seller Training

When deciding whether to take an Amazon FBA course or enroll in a more general Amazon Seller course, it is important to consider your goals and objectives as an Amazon virtual assistant or account manager. 

In summary, an Amazon FBA course aims to train an individual on how to sell using Amazon's fulfillment service. On the other hand, the Amazon FBA seller lets Amazon take the responsibility of storing and shipping the products.

Meanwhile, an Amazon Seller course is for third-party sellers (also known as merchants) who want to manage their inventory, ship their products, and handle customer service on their own.

If your goal as a virtual assistant is to learn how to help your clients sell on Amazon and manage a successful business, then seller training may be the better option. On the other hand, Amazon FBA training would be more beneficial if your goal is to specifically learn about the Amazon FBA process and how to optimize your client's business for it.

So, by establishing the difference between the two courses, you'll have a better understanding of why you should take an Amazon Seller course. So now, without further delay, here are the ten valuable lessons you'll learn in an Amazon Seller training course.

amazon seller training - registering online

#1. Amazon Seller Account Registration Process

The very first step is setting up an account. Amazon Seller account training will often be the first online course module. Registration is pretty straightforward but lengthy, so here is a shortened sequence: 

  1. First, you'll need to provide basic information about your client’s business.
  2. Next, you'll need to set up your bank account. Amazon will only remit payments to valid bank accounts—credit cards and online payment systems are not valid.
  3. Finally, you'll need to set up your shipping preferences. You can opt to use Amazon's fulfillment services (Amazon FBA) or ship your orders yourself. 
  4. Once you've completed the registration process, you're ready to start selling on Amazon!

#2. Amazon Product Listing Optimization

Product listing creation and listing optimization are essential to selling on Amazon. In this part of the course, you'll learn about the basics of creating a product listing and placing the appropriate product code for each category.

A well-executed product listing helps your client’s business get visibility in the Amazon marketplace. Meanwhile, as the account manager, you get to easily track inventory, manage orders, and fulfill customer orders.

#3. Amazon Brand Registry

Amazon Brand Registry is a program designed to help businesses safeguard their intellectual property, with options like private label or patented design.

The program provides access to several tools, including proprietary image and text search, that can help brands quickly and effectively find and remove infringing content. Overall, Amazon Brand Registry is an essential tool for any brand that wants to create a strong presence on Amazon.

#4. Product Content Creation and Optimization

To become a successful Amazon Seller VA, you must learn how to write persuasive copy for impactful and engaging product descriptions and content that converts shoppers into buyers.

It involves product research into customer needs and desires, as well as an understanding of what motivates them to purchase. When done precisely, it can significantly impact a brand's sellability.

#5. Account Health Management

This lesson involves maintaining the health of the Amazon account you're managing. For one, your client needs to comply with Amazon's policies. You also need to monitor the performance metrics and make certain adjustments to improve account health.

Account health is important because it can impact the store's ability to sell on Amazon and the overall seller's reputation. Several factors contribute to account health, including:

  • Compliance with Amazon's policies
  • Performance metrics
  • Customer feedback
  • Seller rating

To proactively manage account health, you should regularly check compliance with Amazon's policies, monitor performance metrics, and take action to improve customer feedback and seller rating. Additionally, it's important to stay up-to-date on Amazon's changing policies and procedures. By doing so, you can avoid potential snags that could damage account health.

#6. Order Management

Order management is a key part of selling on Amazon. By keeping track of orders and knowing where each one is in the fulfillment process, you can ensure that customers receive their items promptly and that any issues are ironed out. 

Additionally, order management can help you spot patterns and trends in sales, which can be useful for forecasting future demand and ensuring that there's always enough stock on hand. While it may seem like a lot of work to keep track of every order, doing so can pay off in the form of happy customers and increased sales.

amazon seller training - return policy

#7. Returns and Refunds

Returns and refunds are a normal part of selling on Amazon or any selling platform in general. As a virtual assistant, it is important to learn about the returns and refund policy so that you can handle them properly. 

Returns can happen for various reasons, including buyer's remorse, damaged items, or incorrect items. Refunds can also be issued for inaccurate descriptions, out-of-stock items, or undelivered items. As such, learning how to handle returns and refunds is vital to customer satisfaction and retention.

#8. Campaign Creation and Management

Any account manager looking to build a successful Amazon business must create and manage an effective campaign. Campaign creation and management is the process of planning and implementing marketing strategies to advertise products on Amazon. 

An effective campaign will consider the product positioning, target audience, and budget. It will also include a mix of advertising formats, such as Sponsored Products (Amazon PPC), Product Display Ads, and Amazon Video Ads. A well-managed campaign will generate increased traffic and sales for any business.

#9. Keyword Research

Looking for suitable keywords and optimizing content is essential in your work as an Amazon VA. By understanding what shoppers are searching for, you can guarantee that your listings are visible when potential customers search for products similar to your clients. 

However, simply incorporating keywords is not enough. You also need to ensure that the listings are well-optimized to rank high in search results. 

Fortunately, tools and resources are available to help you with your keyword optimization. So if you enroll in an Amazon course, you'll learn about all of the latest keyword research techniques and Amazon SEO optimization processes.

Take the time to understand how keyword research works to give yourself a significant advantage over your competition.

#10. Business Reports

Business reports are essential to any business, not just selling on Amazon. These reports help track orders and sales and identify areas where you can improve. Without accurate and up-to-date business reports, it would be impossible to manage an Amazon business effectively. 

Additionally, business reports can also be used to measure performance against rival stores. By understanding how the business is performing, you can make adjustments to help improve your bottom line. Ultimately, business reports are a key tool that all Amazon virtual assistants should utilize to help them run a store effectively.

Why Enroll in a Training Program?

There's no question that you could figure out how to manage and promote a successful Amazon store on your own. There's a plethora of information available online, from blog posts to free ebooks to YouTube videos. 

But if you want to do it yourself, you'll have to learn everything yourself, take a lot of chances, and solve every problem as you go. Then, the learning curve would be steep, and you'd be on your own.

An expert aims to teach you how to master a subject, not just the specifics. A course is essentially an expert guide that enables you to swiftly bring the learning curve down and get right into executing the tried and tested strategies to become a successful VA.

You'll no longer have to sacrifice time and money if you fail. Instead, you'll confidently push forward, knowing that the proven strategies will work. And if you go at things alone, you won't realize you're going down the rabbit hole until it's too late.

Join Digital Academy Today!

Many details come into play when selling on Amazon, and enrolling in a course will help you learn all the skills you need for online retail mastery.

Are you excited to join an Amazon mastery course and start learning from the pros? If you want to work as an Amazon VA for merchants, our team can provide the guidance and support you need. 

Enroll in Digital Academy, and get started today for a 50% discount on our Amazon Account Manager Certification and Freedom Ticket 2.0 courses!

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