Amazon advertising can be a bit of a labyrinth when scaling an Amazon business. It is made even more difficult by the vast array of options available for advertising and marketing. 

But never fear; you can benefit from using Amazon PPC. This advertising tool sustains business growth through ad campaigns to increase its visibility to potential customers. With this system, anyone can puff up their budget.

All the same, how can you make it more rewarding for your client and your professional career? Let us introduce you to our Amazon PPC Course and see what the course entails. Doing so will help you become every Amazon seller's sought-after expert!

The Digital Academy's Overview of Amazon Advertising

Amazon PPC is grunt work for even the most experienced Amazon specialists. The sheer volume of information can be tremendous, leaving them to make costly mistakes.

Nevertheless, anyone can simplify its complex process with the right ads campaign training. This is where the Amazon PPC management course from Digital Academy comes in. This coursework will walk you through the best practices and provide the groundwork you need to succeed.

There are several PPC-related topics covered in the course. But for now, we’re only highlighting a few key sections for beginners to help them understand the PPC's general concepts. Let's get started!

Understanding Amazon PPC

At its most basic, Amazon’s “pay-per-click” system lets you place a bid on specific keywords to have the product show up on the search engine. So, when customers search for that keyword, they’ll go for your product. In other words, you’re essentially paying to play with Amazon PPC.

Learning Amazon PPC could take a while, but we can give you a quick rundown of its usual process:

• Establish a daily spending cap based on your available budget.
• Specify what keywords to spend on.
• The item will show up as a sponsored result when someone searches for one of those keywords.
• You will be charged your bid amount if they click on your product listing.

Our Amazon PPC course aims to teach you how to bid high enough to show your product on a search term but not so high that you lose money on each click.

Identifying Types of PPC Campaigns

Now that you have a prior understanding of an Amazon PPC campaign, it’s time to explore how to leverage your budget through paid search campaigns. Here are three of the most popular Amazon PPC campaign structures:

• Sponsored Product Ads: They are what they sound like—ads for individual products. These can be triggered when customers search for a specific product or keyword related to that product, and they usually appear in the form of product images with price and star ratings.

• Sponsored Brand Ads: Formerly known as the Headline Search Ad, this Amazon ad lets you create an ad that consists of the business’ brand logo and a headline, which can be up to three products from the catalog. So, when a customer clicks on this ad, they are taken to a landing page on Amazon that features your brand logo and selected products.
• Sponsored Display Ads: This campaign structure is similar to Sponsored Brand Ads. The only difference is that Sponsored Display ads can also appear on Amazon properties outside of Amazon.com, such as on mobile devices and in the Amazon Shopping app.

Monitoring PPC Metrics and Reports

Businesses that rely on paid advertising to generate leads and sales need to understand the key role of PPC metrics and reports. Without this knowledge, it cannot be easy to make deliberate decisions about where to allocate budget and how to optimize campaigns for maximum ROI. 

Some of the most important PPC metrics and reports include:

• Cost per conversion (CPC): Tracking this metric will help you determine whether your campaigns are profitable or not, so you can make adjustments.
• Click-through rate (CTR): This statistic gauges the proportion of viewers who click on your advertisement. A high CTR demonstrates the relevance and awareness of your advertisement.

• Quality Score: Google specifies how relevant and useful your Amazon ads are. Lower clickthrough rates and better ad positions result from a high quality score.
• Impressions: This metric estimates how often your ad is shown. Although it doesn't directly impact your bottom line, it's still a good indicator of effective brand awareness.

Creating an Advanced PPC Launch Strategy

We believe that a well-thought-out launch strategy will put all business’ skepticism to rest and ensure that any campaign gets off to a strong start. For this reason, we included this area in our advanced Amazon PPC course to guarantee client success. 

Managing a PPC launch strategy might go a long way, but we are here to guide you along the way. Here are some general tips we can share with you before you proceed with a PPC campaign.

• List your objectives. What objectives do you have for your PPC campaign? Be as detailed as you can.
• Research your audience. Whom are your advertisements aimed at? What do they enjoy and find inappropriate? Any ads will be more successful the better you know your target audience.

• Choose the right keywords. Keyword research is essential for any PPC campaign. So, you should see that your keywords are sufficiently focused to draw in the right audience.
• Set up tracking tools. Although other programs are now readily available, Google Analytics is a solid choice for monitoring website traffic data. Remember to review choices with your client and designate the tool that best suits their expectations.

Get Hired as an Amazon PPC Expert Today!

Do you want to be at the forefront of the eCommerce revolution? In that case, signing up with our Amazon PPC training courses is the path to follow!

In addition to learning about the latest Amazon PPC trends and best practices, you’ll learn more topics such as optimizing product listings, Amazon FBA, keyword research, digital marketing, and more. 

Moreover, you’ll get insider tips on how to land clients and grow your Amazon business in modern ways. By the end of the course, you will be the in-demand PPC master every Amazon seller needs. 

Join Digital Academy and start your professional career today as an Amazon expert. We have exclusive deals and discounts waiting for you!