Somebody needs a simple office chair to complete their remote work setup. Not wanting to get up and visit a local store, they look on Amazon and type "white office chair." This ordinary sequence of events can actually make or break an Amazon business.

Today, e-commerce has taken over the shopping lifestyle of many. It's convenient, extensive, and sometimes more affordable than a physical store. For private label businesses, platforms like Amazon FBA are opportunities to attract international clients. But it will not be easy, especially if there's a lot of competition.

So, what can you do about it? When an Amazon FBA seller asks you this, you should know how to answer. An Amazon FBA course for beginners can teach you many ways to help a home business grow, but let's return to the office chair scenario. How can you get a profitable product to be the first result when buyers search for its category?

Our answer is to implement keyword research, and here's why.

An Amazon FBA Training for Beginners: How to Help Your Client Use Keyword Research to Increase Brand Visibility

If you're learning the ropes of Amazon for the first time, the world of keywords can be daunting. How does it affect the FBA system? Which keywords should you pick, and how do you find them? Most importantly, how will you utilize them as a profitable strategy?

Let's walk you through the basics of Amazon keyword research, so you can hit the ground running with your client's Amazon FBA business.

amazon fba courses - amazon fba on mobile with an amazon prime delivery box

Your Keyword Research Criteria

First things first: what makes a good, profitable keyword? You'll need to establish criteria before taking action, so everything you do will be worthwhile. Below are two basic rules you must keep in mind when hunting for Amazon keywords.

A Significant Search Volume

The search volume indicates how often people use a certain keyword for product research on Amazon. The higher the volume, the higher the frequency of usage. Therefore, it only makes sense to exclude search terms with very little to zero search volume. At the same time, a very high volume means tough competition, so find a balance to make this metric work.

Amazon's Algorithm

An algorithm is a set of guidelines and rules that process searches and rank pages or products based on them. It also aims to give users a better searching experience by pulling out the most relevant content. Amazon has its own algorithm called A9. It's different from Google because it focuses on sales conversions and metrics more than links and user experience.

Here are some factors influencing how the A9 ranks your client's products.

  • Relevance of the keywords to the private label product and service your client offer
  • Keywords that encourage action (engagement or sales)
  • Competitive keywords that also help you rank for Google
  • Keywords with high purchase intent (likelihood of a person searching to buy)

The Different Methods of Keyword Research

Now that you know what the best keywords look like, let's start with the application! Here are effective ways to find your FBA client's keywords and nail the art of keyword optimization.

amazon courses fba - closeup of Amazon search bar on mobile device

Amazon's Search Bar

Start by manually typing in your client's main keyword on Amazon's search bar. Then, take a look at the drop-down menu that provides keyword suggestions. From there, pick the keywords you find relevant to the brand and check their search volume using a tool (more on that later). This method is a great starting point for beginners like you.

Competitor Analysis

Sometimes, the best way to learn is by observing what your client's competitors do. Find some time to visit their stores and see what keywords they often use. If you want a more in-depth and advanced competitor analysis, keyword tools can help you export a list of those. For now, start with the manual procedure.

Customer Reviews

This method might take more time than the rest, but it's a profitable technique! Look at the reviews of your FBA client's products and see if there are keywords that may help attract more customers. For example, your client sells an office chair, and a customer who just purchased it says it "relieves hip pressure." Consider including this keyword on the list if you haven't already.

Backend Keywords

Are you lacking space to insert more keywords? Perhaps, some don't make sense to put in the product listing content (even though they're still relevant to the brand). In that case, use them as backend keywords. These keywords aren't visible to buyers, but the algorithm is aware of them. You can find this setting by editing a specific Amazon listing and selecting the Keywords tab.

Google's Keyword Suggestions

Although we're discussing an FBA course on keyword research, that doesn't mean you shouldn't bother with Google anymore. After all, some potential buyers begin searching from there before getting to the Amazon marketplace. So get a good look at your client's ranking on the results, get keyword ideas from the search bar, and gain insights from the top competitors.

Keyword Research Tools

Here are the best keyword research tools you can start with to enhance your keyword research experience and make things a whole lot easier.


Semrush analyzes any domain, including the keywords they rank for, website authority score, traffic, backlinks and anchor texts, and competitors. This tool specializes in emphasizing important data through excellent visualization. One example that many users find useful is the constantly changing graph of a site's keywords affected by Google's algorithm.


Ahrefs is a similar tool to Semrush, but it's more user-friendly. Unlike the latter, this tool gives you a full view of a domain's organic search data. You don't have to pull a separate report to get more details because everything's already there.

Google Search Console

Google Search Console is a free Google app that pulls out vital search performance data from your client's website. It offers many uses, and keyword research is one of them. To use it, log in to your client's account and click Performance. Then, scroll down until you find the Queries tab. It contains the search terms people used to find your client's Amazon store.

Google Keyword Planner

This tool from Google primarily focuses on those running Google Ads. However, you may also use it as a free keyword tool for building your client's Amazon SEO strategy. Like other tools, you simply enter a specific URL or search term to view related keywords. You'll also see their competition, monthly average searches, and suggested bids.

Amazon Seller Central Account Sales

Look at the Reports tab if you have access to your client's Amazon Seller Central account. Select Advertising Reports, then download the Search Term Report. This list gives you an idea of which keywords converted the most sales and other relevant terms you haven't included yet.

Helium 10

Helium 10 is a set of ecommerce tools that help businesses manage and grow their brand on Amazon. This includes keyword research, ad campaign management, listing optimization, and trend identification. For starters, they have a free Amazon keyword tool where you can enter a keyword or product ASIN to uncover their search terms.

Keyword Scout

Keyword Scout is a comprehensive Amazon keyword tool from Jungle Scout. Depending on your subscription, the tool allows you to run at least three searches per day. Enter a keyword or product ASIN on the search field, customize search filters and columns, view the search volume history, or enter multiple ASINs.

Amazon Keyword Optimization Best Practices

You already have your keyword criteria, preferred method(s), and chosen keyword tool(s) by this point. To complete your learning experience, here are best practices to optimize your keyword use.

  • Be sure to follow any keyword limits (e.g., backend keywords).
  • Avoid using subjective, unrealistic product claims.
  • Insert the most relevant keywords on your client's listing title and description.
  • Monitor the brand's keyword performance and change strategies if necessary.
  • Don't include misspelled search terms.
  • You can use Google tools and keywords but always prioritize Amazon-specific terms.
  • Avoid keyword repetition, especially in backend keywords.
  • Have a mixture of generic and specific keywords to expand your ranking opportunities.

From Beginner to Winner: Amazon FBA Courses and Account Management Training

Now's a good time to learn about Amazon FBA. Many buyers find ecommerce convenient because they can shop for anything in the comfort of their homes. Meanwhile, businesses benefit from FBA's hassle-free shipping system. Taking the best Amazon FBA course allows you to play a significant role in helping both ends meet.

One of the most important things you'll learn in Amazon courses for FBA is keyword research. It's a way to get a seller's products noticed by buyers. Eventually, they will keep purchasing. Then, you'll be able to leverage your FBA shipping plan and Amazon's FBA programs.

But FBA's just one significant part of the many job opportunities the platform can offer! If you want to take Amazon seller assistance to the next level, opt for an account management career. Digital Academy's AAM course will take you from a complete beginner to a seasoned pro in no time.

Our course covers the following topics.

  • Hard and soft skills of a winning AM
  • Amazon basics and services (e.g., Amazon Prime, FBA, and Seller Central)
  • Amazon advertising programs like Amazon PPC
  • All about Amazon FBA seller and shipment management
  • Amazon selling basics to make a successful Amazon seller
  • Step-by-step guide to keyword research, wholesale formula, online arbitrage, private labeling, retail arbitrage, online retail mastery, and more
  • AM advice similar to successful Amazon entrepreneurs like Kevin King, Jim Cockrum, or Matt Clark
  • AM-focused advice similar to Freedom Ticket Course, Amazon Selling Machine, Amazon Boot Camp, Blue Sky Amazon, Private Label Masters, or Zon Ninja

Want more? We also have a 50% launching sale soon, so don't miss it!


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